What Big Brands Are Focused on in UX in 2017
Introduction
Welcome to Coyote Website Design's page on "What Big Brands Are Focused on in UX in 2017". In this article, we will explore the latest trends and strategies adopted by leading brands in the field of user experience (UX) throughout the year 2017. As an expert in website development services, Coyote Website Design understands the importance of staying up-to-date and providing cutting-edge solutions to our clients in the Business and Consumer Services industry.
Key Aspects of UX Focused on by Big Brands
1. Mobile-First Approach
In 2017, big brands in the business and consumer services sector have widely adopted a mobile-first approach to UX. With the increasing number of users accessing websites through mobile devices, providing a seamless and intuitive mobile experience has become crucial for success. These brands have invested in responsive design, ensuring that their websites adapt flawlessly to various screen sizes and maintain optimal functionality.
2. Personalized User Experiences
Understanding the needs and preferences of their target audience, big brands have made personalized user experiences a priority in 2017. By leveraging data analytics and user feedback, these brands craft unique experiences tailored specifically to each individual user. Through personalized recommendations, customized content, and intuitive interfaces, big brands aim to create engaging and memorable interactions that drive customer satisfaction and loyalty.
3. Simplified Navigation and Information Architecture
In order to enhance user experience, big brands have focused on simplifying navigation and improving information architecture. Clear and intuitive navigation menus, combined with well-organized content, help users easily find what they are looking for. By optimizing the website structure, these brands ensure that visitors can navigate through the site effortlessly, leading to increased engagement and conversion rates.
4. Seamless Integration of Multimedia
In order to captivate users and make their websites more interactive, big brands have integrated multimedia elements into their user interfaces. By incorporating videos, images, and audio in a meaningful way, these brands create a visually engaging and dynamic browsing experience. This careful integration of multimedia elements enhances storytelling and allows brands to deliver their messages more effectively.
5. Performance and Loading Speed
In 2017, big brands have prioritized website performance and loading speed as key factors in UX. With users increasingly expecting fast and efficient browsing experiences, brands have made significant investments in optimizing their websites to deliver lightning-fast loading times. Technical optimizations, such as image compression, caching, and server enhancements, ensure that users can access the desired information without any delays or frustrations.
6. Integration of Social Proof and User Feedback
Building trust and credibility is essential for converting website visitors into customers. Big brands have recognized the importance of social proof and user feedback in establishing their authority and reliability. Customer testimonials, ratings, reviews, and case studies are prominently displayed on their websites to showcase positive experiences and encourage potential customers to engage with their products or services.
7. Accessibility and Inclusivity
Big brands are committed to making their websites accessible to all users, regardless of their abilities or disabilities. In 2017, there has been a strong focus on optimizing UX for individuals with visual impairments, hearing impairments, and other disabilities. These brands have implemented features like voice navigation, alternative text for images, and closed captioning, ensuring that everyone can enjoy a seamless browsing experience.
Conclusion
In conclusion, big brands in the business and consumer services industry have prioritized various aspects of user experience (UX) in 2017. By adopting a mobile-first approach, personalizing user experiences, simplifying navigation, integrating multimedia, optimizing performance, incorporating social proof, and ensuring accessibility, these brands have successfully improved customer satisfaction and engagement levels. At Coyote Website Design, we understand the importance of these UX strategies and are committed to offering top-notch website development services tailored to our clients' unique needs. Contact us today to elevate your online presence and stay ahead of the competition!
