Located in Delaware, Ohio, Chesrown Chevrolet Buick GMC is a car dealership with 2 locations directly across the street from each other on Rt. 23. Chesrown offers both new and used vehicles to customers in the markets, and like all car dealerships, rely heavily on their website for lead conversion into on-location foot traffic. Chesrown’s Website Supplier Dealer Inspire provides an excellent website product built on the WordPress framework, making it very easy to have creative and functional control (for their extensive inventory) at the dealership level.
Coyote Website Design was able to take Chesrown’s website to the next level by creating stunning graphics to highlight Chesrown’s spotlit monthly deals and high-converting specials. By creating images for both the homepage and inventory pages, thru-traffic conversion increased significantly, resulting in more sales.
The Chesrown website features their signature historic red, black and white color scheme, while Dealer Inspire’s web layout provides a very organized user experience.